Are you stuck in a design-rut? Is your image outdated or are you grinding your mental gears to design something from scratch? Do you know your UNIQUE marketing message and how to communicate it effectively in your marketing materials? How would you like to feel GREAT about the marketing materials you hand out? We can help!
“Skimming” the Surface
Did you know that up to 80% of the population in America are what we call “skimmers?” (And it’s not a bad thing.) “Skimming” means that when they see a marketing piece, they “skim” it and don’t read all the words. If your important words and graphics aren’t very visible, chances are, they won’t “get” what you’re trying to communicate.
That’s why you need a graphic designer helping you with your marketing materials - preferably one who has experience in marketing and understands the full-scope of what needs to be done and said in order to communicate and get your audience to take action. This includes how words and graphics play together to lead your eye through the “story” of your piece.
Graphic Design is the art of your marketing message communicated through graphics and words arranged in such a way that your eye “follows” the story and understands the message – even if you don’t read all the words.
You Don’t Want to be a Diamond Ring in a Paper Bag
In my talks and 30-second commercials, I’ve used the illustration of an ordinary paper grocery bag containing a diamond ring. If you saw the paper bag on the side of the sidewalk by itself, would it be something would you pick up (other than to throw it away)? On the other hand, if you saw a beautiful “Tiffany Blue” ring box on the sidewalk, you would most likely pick it up.
Your business deserves to look as good as that “Tiffany Blue” box. You want people to take notice of you and your business. But if your business is “walking around” looking like a boring paper bag, people may never open up your marketing pieces or investigate your business and make a decision to buy.
We Want to be Your Personal Graphic Designers
As important as it is to hire a graphic designer in the current competitive marketplace, it is even more important that you hire the “right” designer. This person should be someone you feel you can communicate with and who takes you and your opinion seriously.
I can’t tell you how many times I’ve heard that “designers are moody and too ‘artsy-fartsy.’” They don’t communicate well and when they do, it’s difficult to understand and often you don’t feel “heard.” Although this IS true for many, it IS NOT true for all.
As Your Personal Graphic Designers, we enjoy building a relationship with you and we take you seriously. It is through our unique creative process that your true colors are allowed to shine through and the results are nothing short of amazing. Click HERE to see what some of our clients have to say.
Investigate this site further to see if we might be a good fit. Then contact us to get started on your Personal Design Journey today: 714-926-6193.
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